Can Meat Compete With the Fast-Paced, Plant-Based Protein Scene? Blog, Environmental, Farming, Healthy Lifestyle, Intuitive Eating, Nutrition, Scientific Studies 22 September 20210 The term ‘plant-based’ is a clever term created by marketing to appeal to people who may not be vegan or vegetarian, but looking to feel healthier about their food choices and others who are just curious about the seemingly hot new trend.Read more